The event gathered a group of organizations and institutions involved with the issue of liver disease worldwide, with the purpose of contributing to the diffusion of information regarding this condition.
INTERNATIONAL NASH DAY MAKING AWARENESS OF FATTY LIVER DISEASE
International NASH Day is the first event destined to introduce nonalcoholic steatohepatitis. This groundbreaking initiative is the first of its kind; its goal is to provide useful information about NASH and to respond to the needs related to this pathology.
This commemoration was destined for all individuals involved personally or professionally with the disease, such as patients, their families, their support groups or medical community in order to promote awareness about a condition that is seldom talked about and that is referred to as “the silent disease” because its has few or no symptoms.
To achieve awareness and the diffusion of this message, the webpage and its social media presence under the name of InNASHDay, worked to position itself by using official hashtags such as #NASHDay and #MacLiver.
MacLiver is the campaign’s character or mascot as well as its spokesperson. This curious character was responsible for narrating the process each NASH liver patient goes through as well as to create awareness through empathy for this condition, it also helped InNASHDay to raise funds by selling merchandise and access to the mobile game “Save MacLiver” where the public was encouraged to save MacLiver from NASH.
The use of MacLiver throughout this campaign allowed InNASHDay to achieve trending topic status in Italy, Spain, Mexico, Germany and France, and other countries where the conferences were taking place.
The campaign’s main idea was to join forces in prevention tasks, treatment innovations, medical advance research, liver transplants as well as support groups for patients and family.
This event was organized by The NASH Education Program TM which is an independent fund created to reinforce NASH awareness.
In this occasion, change agents joined together in order to expand the reach and impact of this awareness campaign.
This campaign had the participation of over 150 experts on liver and metabolic disease from over the world, who through a series of press releases extended an invitation to take concrete steps towards the prevention and information on nonalcoholic steatohepatitis, a disease that is becoming the main cause for liver transplant surgery in the United States for the year 2020.
Here are some of the organizations that currently support International NASH Day and all the initiatives carried out by The NASH Education Program TM:
The Forum of Collaborative Research, AAPCHO, The Spanish Association for the Study of the Liver, The American Liver Foundation, etc.
It is very important that we educate ourselves on this pathology, which threatens the life of hundreds of patients each year; we also have to share this information with a greater number of people so we can contribute to the most effective of treatments: prevention.
If you wish to know more about this pathology and others associated to the liver, go to:
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